![]() ![]() Where does the data that feeds attribution models come from? Data integration challenges of multi-touch attribution marketing mix modeling Why MTA? How do businesses use the data gained from multi-touch attribution analysis? What types of questions can multi-touch marketing attribution answer? Is multi-touch attribution dead? Long live multi-touch attribution How does marketing attribution work? Attribution models weigh data and assign credits to calculate results What is Multi-touch attribution and why do marketers use it? Multi-touch attribution vs. Grab your cap and notebook, and let’s investigate how you can use multi-touch attribution to gain new customers, increase sales and expand revenue. What is this analytics model, and how does it work? Multi-touch attribution is one method that can lead you to answers. ![]() ![]() You need a keen mind, careful attention to detail, and data analytics that examine every touchpoint to unlock the secrets behind your performance. Sure, you have your email analytics, but buyer’s journeys are becoming more complex and fragmented while marketers’ access to data is becoming more restricted. More importantly, how do you know when and where to spend your marketing budget to generate the best performance? What motivates your customers to take the next step on their customer journey? How do you “show them the money” and make the case for your brand to invest in marketing? You know marketing contributes to your organization’s growth, adding customers and revenue, but how do you prove it? Intrigued? Come along and discover why multi-touch attribution should be in your marketing analytics stack. Which routes get them there the fastest? What campaigns capture conversions? Multi-touch marketing attribution delivers the clues you need to unravel the mysteries of your customers’ behaviors. Today’s buyers travel along diverse and complex paths to reach the end of their journey and become your customers. ![]()
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